Your Brand Is Bigger Than a Product. It’s a Legacy.
You didn’t start this just to make a product. You’re building something that matters. Here’s how to talk about it in a way that honors your values and connects with the right people.
You didn’t start this just to make a product. You’re building something that matters. Here’s how to talk about it in a way that honors your values and connects with the right people.
Not every founder wants to shout to be heard. For the quiet rebels building thoughtful, values-driven products, branding doesn’t have to mean selling out — it just has to sound like you.
If you’ve ever struggled to talk about the thing you’ve poured yourself into, this one’s for you. A short story about getting stuck, hitting record, and moving forward awkwardly, but honestly.
At a recent market, we met a small-batch founder who believed in his product but didn’t know how to message it. Here’s what his story revealed and how finding the right words can help you move forward.
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